illesteva. an eyewear brand based in new york city desires an updated digital aesthetic that complements their unique, contemporary eyewear. the instagram + email newsletter designs below showcase just that + a way for illesteva to reveal its true identity.

branding + social media + layout.


instagram — the concept involves the idea of using two frames to complete an image. the reason for this is to subliminally represent seeing through a pair of eyeglass lenses. bright duotone images reflect their colorful eyewear + other lifestyle affiliations relative to illesteva help complete the brand image. in addition, all text will be lowercase to complement their lowercase logo. 


newsletter — the concept takes on a high-fashion approach to advertising illesteva's luxury eyewear + gives a chance to feature popular or new products. at the bottom, the newsletter features a collaboration between illesteva + – makers of modern italian racing bikes.


some photography by lorenzo belassen. some by illesteva. some by me.